Monthly Report for

Web Traffic & Events during the Month of June 2022

1. Progress of Google Ads Advertising – In the month of June, 2022, the cost per click was .592, a slight uptick from May.  There were 32.9K Impressions in May, 2022 while June showed a 2.6K reduction in traffic to the Google Ads. The cost last month was $197.63 compared to June’s cost of $194.42. This is normal at the beginning of summer. 

Edna Rice June 2022 Google Ads Report
Edna Rice June 2022 Google Ads Report

June 2022 Google Analytics showing visitor traffic and traffic breakdown

Edna Rice June 2022 Google

 2. Month of June, 2022 Online Status, Changes and Communication history

June 2022, Communications were limited to dealing with an issue related to the function of the Events Calendar

June 24:  Amy emailed concerning the functionality of the Event Plugin not functioning properly. After researching they issue over a couple of days, I was ready to look at a replacement.  I received a notice on possible conflicts with a couple of other plugin’s, one of which I use on most sites.  I removed the problematic plugin, and this resolved the issue.

Postings – We had no postings in June

Communications – June was very limited in communications.  This happens often at the  beginning of summer.

Search Engine Optimization – I am re-evaluating our keywords based on some information discussed concerning recruitment sites. I will get with Debbie to discuss this further.

Maintenance – All plugin updates and security enhancements were completed on the site to maintain a stable hosting platform to service visitors.

 3.   Online Traffic Reports and Breakdowns for June 2022 with the addition of Jetpack, A WordPress root plugin.  I am including a snapshot of the latest information to show how many hits you have had on your site since April of 2021   24,658. If you would like to see the accumulated hits to a specific page, that is available.  Those below are just for the day

Jetpack Stats

 4.      Ongoing Marketing Strategies

Action plan for moving forward in July 2022

  1. We are making continued progress and rank high in the overall Rail Recruiting space online.
  2. I will keep you appraised of the progress made in the new Key Word approach

Questions?  Feel free to call me!

Your Web Designer

Steven Carr