Monthly Report for

Web Traffic & Events during the Month of February 2022

1. Progress Report of Google Ads Advertising Acct 197-990-5800 – In the month of February 2022.

Impressions generated by Google Ads in January, 2022 stood at 21.1K and 422 clicks to the website.  February dropped back to 4,810 impressions and 209 click thru’s total. A decrease of 16,290 impressions and 167 less click thru’s.  So a reduction of 77.2% in impressions but only a decrease of 50.47% in click thru’s.  At a total cost of $142.37, your cost per click thru was $.68 each.  So, you spent less money, but the cost per click rose $.22 cents. 

Our experience is…. February is usually a month that is hard to predict as to the number of job seekers and available jobs on the market.  This is an interesting trend we need to watch going into March, 2022.  Although I see and log the numbers every day, this report was the strangest I have seen in a while.  We you doing anything different with marketing in February or January?

Edna Rice Executive Recruiters
January 2022 Google Ads Report

2. Month of February, 2022 Online Status, Changes and Communication history

February 2022

Feb 1 :Debbie – email to approve an image to use for digital marketing
Feb 1 :Debbie – emailed Stephanie’s number for the staff page
Feb 3 :Debbie emailed Stephanie’s information for distribution to social media
Feb 3 :Changes for Website press release on Stephanie
Feb 5 :Released to Debbie and Team the January monthly report
Feb 6 :Debbie acknowledged January Report
Feb 7 : Debbie sent email thread about Form Capture info – Problem resulted in an update to the Divi platform.  I modified the coding to be sure we captured email sent from forms.
Feb 7 : Debbie emailed information to be included in the new Events “Page”  I programmed the plugin and worked with Amy to input all events for the next few months.
Feb 8 : Debbie communicated on form completion status – completed programming
Feb 9 :Debbie emailed concerning Blog/News formatting
Feb 9 : Debbie emailed concerning an “Ask Edna” addition to website.
Feb 10 : Discussed the completion of the “events” page to the website
Feb 10 : Discussion of changes to the Events page and Debbie sent picture of Edna. 
Feb 15 : I sent Position Tracking report to Debbie
Feb 15 : Debbie to request additional photo’s from Edna for new feature on website.
Feb 16 : Debbie shared ideas about a redesign of the site that we discussed and are working towards.
Feb 16 :  I worked on a response concerning changes and best approach to same.
Feb 21 : Debbie sent over article for distribution to website and social media
Feb 22 : I sent a final pic for the Ask Edna concept for review with example of page
Feb 22 : Debbie to modify verbiage on page.
Feb 1 – 23 : Amy and I traded multiple emails over the month to help support the website and information/pictures needed for the Events addition and coming Ask Edna addition.


Postings – Our goal this month for social media postings was attained with the addition of the Event Calendar added and promoted.

Communications – During the month of February, communications continued, slowing a bit from January, 2022.

Search Engine Optimization – one of the reasons for the increase in the Google ads in January was the reworking of key words and “long tail” key words.  I continued in the month of February to research and introduce additional keywords and to continue the SEO growth into additional categories of search.

3.   Online Traffic Reports and Breakdowns for February, 2022 working with Google tools to utilize focused keywords used with greater frquency.

The website is collecting and sending information/data to track the following:

  1. Sessions– How many total sessions occurred on the website during the last 30 days.
  2. Users – How many unique site visits in the last 30 days
  3. Average Session Duration– How long on average did users spend on the site?
  4. Conversions– How many interactions and are they being tracked?

Please find the report for February report below.  Remember, this was a slower month for Google Ad Words! I left January’s report for comparison. Bounce rate was decreased as it should be with substantially less traffic.  This is now in the range of normal. Total user count was down by 380 users (39.5%) less than January 2022.

Edna Rice Google Analytics Feb 2022

January 2022 Report for Comparison

Edna A. Rice Transportation & Rail Recruiters

February’s Data Breakdown

Edna Rice Google Analytics Feb 2022 Part 2

4.      Ongoing Marketing Strategies

Action plan for moving forward in March 2022

  1. With an explosion of activity in January, we saw a return to a “normal” range in traffic but with less cost.

    2.  In two (2) months, we will be able to compare year to year traffic reports to see how increasing the budget might effect the increase in business this spring.

Your Web Designer

Steven Carr